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EA to build BlackBerry marketing kiosks
Games publisher Electronic Arts will be launching a pilot program in AT&T and Rogers stores early next year to install informational kiosks that show all of the stuff BlackBerrys can do for them. Let’s be fair, there’s a lot they can do, and your average consumer won’t really be aware of the possibilities by just looking at the device, and store reps can be hit and miss when it comes to information. It’s going to be set up in a storytelling format, where different users recount their experiences with BlackBerrys and how they use it. So long as they don’t have those irritating radio announcers like in SSX or Burnout, these kiosks might actually have a shot of working out in the long run. Thanks Ronen!
EDIT: Woops. That would be Electronic Art doing the kiosks. Slightly different operation, and makes a bit more sense.
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Posted by Simon Sage in News
Comments [2 Responses]
December 14th, 2007 at 1:17 pm
Looks like Electronic Art the kiosk company, not Electronic Arts the games company.
December 17th, 2007 at 10:05 am
Actually, someone got this wrong. It is not EA that is doing the kiosk but a similarly named company in Ohio named Electronic Art LLC. They provide Kiosks and Digital Signage. People need to be careful when reading. So, go ahead… take the EA logo down before they start wondering why they didn’t know they were doing this! 
