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Blockbuster coming to the handheld?
Yeah, there’s a lot to be desired when it comes to watching movies on mobile, but movie rental powerhouse Blockbuster is testing the waters, with BlackBerry in particular. By using their recently-acquired Movielink digital movie service, Blockbuster CEO James Keyes was able to throw a flick onto a memory card and pop it into his BlackBerry. All of the hassle of sideloading hasn’t gone unnoticed, as he readily admits “The challenge is how do I make this convenient for everybody”. Streaming video support is available in OS 4.3, and combined with a solid 3G connection, renting a movie while on the fly doesn’t seem entirely out of the question. Technical possibility aside, selling the idea to consumers is going to be the tricky part. How many people want to spend more than an hour staring at a two-inch screen?
Posted by Simon Sage in News
Comments [3 Responses]
November 28th, 2007 at 10:21 am
Well, considering the website that I run, I can indeed stand up for the fact the people are interested in watching the items on their mobile devices, but paying for it is where they may need to look a little bit harder at the situation, they obviously cannot offer it for free, but cost will always be a factor, they will need to make it cost effective to attract users, DRM is huge these days as well, am I gonna own these files when I download them?…or am I simply paying to rent them but never actually owning them?…delivery methods will be a factor as well, with the next iteration of BlackBerry devices “RUMORED” to be having 3G services, will carriers allow the approx 150MB-300MB files (going by my experience in video encoding for BlackBerry Devices)to be transferred to the devices on a basic “unlimited” plan, or will it be something that will need to be downloaded from BlockBusters site and then transferred to my BlackBerry devices media storage…lot of questions to raise on this front for sure…and if BlockBuster is planning on getting into the business….I assume they will have the answers…I hope anyways…they are not exactly known for their experience in the mobile industry.
November 28th, 2007 at 10:27 am
I watch movies on my pearl all the time. I just wish there was a way to use the entire screen. There is no need for control buttons and file bar on the screen. And a way to rotate the picture would be nice
November 28th, 2007 at 4:05 pm
[...] 04:05 PM Blockbuster?s taking about getting their movies onto BlackBerrys. Will it fly? Blockbuster coming to the handheld? | BlackBerry Cool BlackBerry Cool - the voice of the BlackBerry [...]
